Alpha Equity

This one sentence in earnings calls reveals everything about management quality

Learn the CEO language pattern that predicts company problems 2-3 quarters early. Analysis of earnings calls reveals what separates great management…

Nov 25 • Ruben van Putten

October 2025

5 Quality Stocks Trading Below 15x PE

Five household names generating 25%+ ROE trading at single-digit to mid-teen P/E ratios. This week's quality screen reveals Merck, UPS, Target, Delta…

Oct 15 • Ruben van Putten

What Klarna teaches us about crisis discipline.

Klarna went from $46B to $6.7B and back to $15.9B. The behavioral patterns during crisis reveal more about business quality than any IPO valuation ever…

Oct 10 • Ruben van Putten

September 2025

Why Netflix beats competitors who overthink

Learn how Netflix's decision speed creates competitive advantage. Discover the 60-second assessment tool to identify fast-moving quality businesses.

Sep 30 • Ruben van Putten

What separates quality businesses from the rest

Research reveals why traditional business metrics miss the mark. Discover the behavioral patterns that separate exceptional businesses from the rest…

Sep 26 • Ruben van Putten

Start here: Quality investing through a behavioral lens

New to Alpha Equity? Learn how we use behavioral insights to identify quality businesses trading below their potential. Get practical frameworks for…

Sep 17 • Ruben van Putten

The behavioral patterns that predict which businesses will compound for decades

Warren Buffett looks for businesses 'an idiot could run' - but what really predicts decades of compound growth? New research reveals 3 behavioral…

Sep 16 • Ruben van Putten

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July 2025

Why Sun Tzu's art of war built Amazon

The 2,500 year old military strategy that created the world's most ruthless business empire

Jul 1 • Ruben van Putten

June 2025

MercadoLibre behavioral equity analysis: When regional bias creates opportunity

A comprehensive assessment combining fundamental strength with behavioral opportunity recognition. Quality business at crisis valuations for patient…

Jun 10 • Ruben van Putten

Behavioral analysis: What Novo Nordisk's 60% decline reveals about market psychology

Novo Nordisk down 60% despite strong fundamentals. Our behavioral analysis reveals why market psychology creates acquisition opportunities for…

Jun 3 • Ruben van Putten

May 2025

Warren Buffett's $100 billion brain hack: The psychology behind his returns

Today, we're decoding the four mental frameworks that separated Buffett from everyone else. This isn't motivation. It's applied neuroscience that…

May 26 • Ruben van Putten

How to build a small-cap discovery machine

Here's the exact process I've refined over 200+ small-cap analyses, including how to spot behavioral tells that institutions miss.

May 15 • Ruben van Putten