About Alpha Equity
Hi, I’m Ruben van Putten. I started Alpha Equity to share how I identify quality in listed companies by analyzing behavioral patterns that create competitive advantage before they show up in financial statements.
I’ve spent 25+ years analyzing businesses across markets, combining institutional-grade financial work with behavioral pattern recognition. Here’s what makes this different: I focus on what traditional analysis systematically misses. The decision patterns, organizational behaviors, and cognitive dynamics that separate exceptional businesses from good financials.
Alpha Equity focuses on one thing: identifying listed companies where quality exceeds current market recognition. I believe exceptional businesses with sustainable advantages compound better than diversified portfolios of average companies.
Our approach: The QAPITAL framework
Every company gets evaluated across seven quality dimensions, with context-dependent emphasis based on each specific situation:
Q - Quality of business economics
A - Allocation excellence and capital returns
P - Predictability through resilient systems
I - Intrinsic competitive advantages
T - Team and organizational effectiveness
A - Alignment of incentives
L - Long-term value creation focus
What makes this different: We don’t use fixed weightings. Each analysis identifies which 2-3 elements matter most for that specific company and why, supported by academic research on competitive advantage and quality factor persistence.
The behavioral lens: Traditional analysis focuses on outcomes (revenue, margins, ROIC). We analyze the decision patterns and organizational behaviors that create those outcomes. This reveals quality advantages before they appear in financials and quality deterioration before it shows in the numbers.
What you get
Weekly insights on identifying quality through behavioral pattern recognition. Regular deep analysis applying the QAPITAL framework to listed companies showing complete scoring, valuation work, and investment implications.
Premium members get quarterly institutional-grade investment cases with comprehensive financial modeling and multi-year monitoring frameworks.
Why I share the methodology
Most investment research hides the process. I do the opposite.
When you see exactly how quality gets identified. Which signals matter, which don’t, and why. You develop pattern recognition that applies across all businesses. That’s more valuable than any single stock recommendation.
Ready to see what markets systematically miss in quality businesses? Subscribe below.
